Maximizing Returns on Your Rentals

  • August 12, 2023

Every successful real estate investor knows that maximizing returns is an essential part of the job. It doesn’t matter if you own a simple bungalow or a highly diversified portfolio worth hundreds of millions of dollars. If you invest in real estate, taking steps to ensure your investment is as profitable as possible is a given.

When it comes to maximizing returns on rentals though, things can get a little tricky. With tenants involved, there are a few factors to consider that would not otherwise apply to other forms of real estate investment. Taking these into consideration, below are a few strategies you can employ.


Set Some Rules
How your tenants make use of your property can either cost or save you a lot of money on repairs and renovations. Don’t leave anything to chance. Set rules your tenants must abide by to protect your property. Things like prohibiting the use of wall-mounted TVs and installing heavy fixtures without approval can help prevent potential damages.

You can also establish guidelines for regular maintenance tasks that tenants are responsible for, such as changing HVAC filters or reporting minor issues promptly. By setting these rules upfront and ensuring that tenants understand and agree to them, you can reduce the likelihood of costly damages (which would be up to you to fix) and keep your property in better condition.


Screen Tenants Thoroughly
One of the most crucial steps in maximizing returns on your rental properties is selecting the right tenants. Since the right tenant can save you a lot of money on repairs and maintenance, spending some time to make sure you only accept those types of people is a worthy endeavor.

Use applications that ask for detailed information about prospective tenants' rental history, employment status, income, and references. Running background and credit checks can help you assess their financial responsibility and past rental behavior. Choosing tenants who are reliable, financially stable, and likely to take good care of your property will minimize turnover, reduce maintenance costs, and improve overall profitability.


Invest in Value-Adding Improvements
It is not enough to just maintain the value of your property. Making upgrades that will further increase the value and as such increase your potential returns should also be something you strive for. Strategic renovations and improvements can significantly

increase the rental value of your property, thereby attracting higher-quality tenants who are willing to pay more.

Focus on upgrades that offer a strong return on investment and are highly sought after. Things like modernized kitchens and bathrooms, enhanced curb appeal, and the addition of energy-efficient features are just a few upgrades to consider.


Offer Additional Services and Amenities
The market for rentals is a competitive one. Having additional services or amenities that put your property ahead of the competition is a great way to maximize your returns.

Depending on your target market and property type, some additional services and amenities you could offer include; high-speed internet, on-site laundry facilities, covered parking, access to a fitness center, and provision of storage. These added conveniences can justify slightly higher rents and attract tenants who are willing to pay for the enhanced lifestyle and convenience your property offers.


Maximizing returns on rental properties requires a combination of thoughtful planning, strategic decision-making, and ongoing management. By setting clear rules, carefully screening tenants, investing in value-adding improvements, and offering desirable amenities, you can optimize the profitability of your rental investments and achieve long-term success in the real estate market.

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